2021.01.04 - 02.05
If tederic launches the latest brand renewal plan, everyone will understand what the company is doing in a non-serious and relaxed scene.
Tederic Salone was held last week for this purpose of defining and interpreting each action of tederic and allowing everyone to talk about their own understanding.
01. Brand Manager
How to interpret tederic’s brand value?
The key to tederic’s brand commitment is the product and the needs of each customer. The re-branding plan this year has excited everyone at tederic. While thinking and designing a new marketing plan, tederic also reconstructs the company’s future through the deep collaboration of all leaders, employees, and customers of tederic.
"2020 is a time for the full renewal of the tederic brand. We have enough strength to enter the high-end market, in order to innovate the new development trend of the injection molding machine industry.In the new year, we re-examine ourselves, put forward new requirements for ourselves, and start with a new brand value transformation. For this purpose, we have formulated specific implementation strategies to proceed in an orderly and effective manner.”
02. Product Manager
How many technological secrets does tederic have?
Tederic’s hydraulic injection molding machine has a design life of 12 years, which has reached the highest design life standard in the European hydraulic injection molding machine industry. The market and customers have proved this. This also explains why tederic’s product quality is so much higher than other products in the industry because tederic is genuinely responsible for product quality in terms of design, materials, and production.
Every product from R&D to testing and marketing can pass the test in compliance with various testing systems, which is why tederic’s products can withstand the market test.
"We have built an excellent R&D team including more than 70 technical experts, and attach great importance to the reserve and training of talents, who mainly come from Zhejiang University, Beijing University of Chemical Technology, etc. With more than ten years of technological precipitation, we have solved many inherent problems in injection molding machines. We make innovations constantly while solving problems, which is why we have the confidence and strength for continuous innovation."
03. Sales Manager
Why are tederic’s products competitive?
Price competitiveness is reflected not only in absolute value but also in the added value. The professionalism and reliability of the entire team of tederic are the reliable support for tederic’s products. Each member of the tederic sales team has a complete understanding of the injection molding machine technology, maintains high sensitivity to the dynamics of the plastics industry, and can provide customized solutions for different customers. Furthermore, they can keep real-time contact with customers during the whole sales cycle, follow flexible payment methods, and think for customers with a sincere, transparent, and empathetic attitude.
"Our price is competitive, which does not mean that we compete on price to disrupt the sales ecological market of injection molding machines. We have our own casting plant and have a complete supply portfolio in the production chain for cost control on components. Therefore, our price is more advantageous under the same product competition.”
04.
The brand value of tederic emphasizes value creation and continuous innovation. This innovation involves the invention of tederic’s products and the innovation of the whole tederic. In addition, respecting each other and keeping promises is also the starting point for tederic to seek development and cooperation. The only way for a company to become stronger is to ensure that customers, employees, shareholders, partners, and society benefit and achieve a win-win situation for all parties. At each anchor point, we have a higher vision and a longer perspective to do our business.
We will inject powerful blood into the global injection molding machine industry as a representative of China’s equipment manufacturing industry through global cooperation. This year, the entire tederic team from technology, sales to service has achieved rapid growth of over 100 people, and we have also kept ourselves open to learning. We all want to make the best product, provide the best service and think more for customers, which requires to keep an open mind.
Language
